Follow-ups
Replenishment and filter replacement pipeline — estimated from each client's last purchase and recommended use
Reorder or replacement is near — call or message the client
Every sale of a consumable or filter sets the next estimated date (purchase date + days of use × quantity). Clients move to To contact automatically 14 days before a consumable runs out and 30 days before a filter replacement. Recording the reorder closes the follow-up and starts the next one.